Thursday, October 29, 2009
Friday, September 11, 2009
Ancestry.co.uk launches TV push aimed at over 45s
www.Ancestry.co.uk, the website that enables people to discover their ancestors, is to launch its first ever TV campaign next week.
The campaign will feature a 30-second brand ad targeted at the website's core audience of ABC1 adults aged over 45. The creative will also be used online and offline in print campaigns.
The ad is built around a 'then and now' scenario, depicting people in period dress waiting in modern day settings to be found by their living descendants.
The ads will air on a mix of terrestrial and satellite stations and are designed to build awareness of the company’s brand.
According to ancestry.co.uk, it has grown its subscriber base to more than 200,000 members since 2004.
Article by Dick Stroud - http://www.20plus30.com/blog/
The campaign will feature a 30-second brand ad targeted at the website's core audience of ABC1 adults aged over 45. The creative will also be used online and offline in print campaigns.
The ad is built around a 'then and now' scenario, depicting people in period dress waiting in modern day settings to be found by their living descendants.
The ads will air on a mix of terrestrial and satellite stations and are designed to build awareness of the company’s brand.
According to ancestry.co.uk, it has grown its subscriber base to more than 200,000 members since 2004.
Article by Dick Stroud - http://www.20plus30.com/blog/
Monday, July 27, 2009
A Wonderful Life
I would never trade my amazing friends, my wonderful life, my loving family for less gray hair or a flatter belly. As I've aged, I've become kinder to myself, and less critical of myself. I've become my own friend. I don't chide myself for eating that extra cookie, or for not making my bed, or for buying that silly cement gecko that I didn't need, but looks so avante garde on my patio. I am entitled to a treat, to be messy, to be extravagant.
I have seen too many dear friends leave this world too soon; before they understood the great freedom that comes with aging.
Whose business is it if I choose to read or play on the computer until 4am and sleep until noon? I will dance with myself to those wonderful tunes of the 60 &70's, and if I, at the same time, wish to weep over a lost love ... I will.
I will walk the beach in a swim suit that is stretched over a bulging body, and will dive into the waves with abandon if I choose to, despite the pitying glances from the jet set.They, too, will get old.
I know I am sometimes forgetful.
But there again, some of life is just as well forgotten. And I eventually remember the important things.
Sure, over the years my heart has been broken. How can your heart not break when you lose a loved one, or when a child suffers, or even when somebody's beloved pet gets hit by a car? But broken hearts are what give us strength and understanding and compassion. A heart never broken is pristine and sterile and will never know the joy of being imperfect.
I am so blessed to have lived long enough to have my hair turning gray, and to have my youthful laughs be forever etched into deep grooves on my face.
So many have never laughed, and so many have died before their hair could turn silver.
As you get older, it is easier to be positive. You care less about what other people think. I don't question myself anymore.
I've even earned the right to be wrong.
So, to answer your question, I like being old. It has set me free. I like the person I have become. I am not going to live forever, but while I am still here, I will not waste time lamenting what could have been, or worrying about what will be. And I shall eat dessert every single day(if I feel like it).
I would never trade my amazing friends, my wonderful life, my loving family for less gray hair or a flatter belly. As I've aged, I've become kinder to myself, and less critical of myself. I've become my own friend. I don't chide myself for eating that extra cookie, or for not making my bed, or for buying that silly cement gecko that I didn't need, but looks so avante garde on my patio. I am entitled to a treat, to be messy, to be extravagant.
I have seen too many dear friends leave this world too soon; before they understood the great freedom that comes with aging.
Whose business is it if I choose to read or play on the computer until 4am and sleep until noon? I will dance with myself to those wonderful tunes of the 60 &70's, and if I, at the same time, wish to weep over a lost love ... I will.
I will walk the beach in a swim suit that is stretched over a bulging body, and will dive into the waves with abandon if I choose to, despite the pitying glances from the jet set.They, too, will get old.
I know I am sometimes forgetful.
But there again, some of life is just as well forgotten. And I eventually remember the important things.
Sure, over the years my heart has been broken. How can your heart not break when you lose a loved one, or when a child suffers, or even when somebody's beloved pet gets hit by a car? But broken hearts are what give us strength and understanding and compassion. A heart never broken is pristine and sterile and will never know the joy of being imperfect.
I am so blessed to have lived long enough to have my hair turning gray, and to have my youthful laughs be forever etched into deep grooves on my face.
So many have never laughed, and so many have died before their hair could turn silver.
As you get older, it is easier to be positive. You care less about what other people think. I don't question myself anymore.
I've even earned the right to be wrong.
So, to answer your question, I like being old. It has set me free. I like the person I have become. I am not going to live forever, but while I am still here, I will not waste time lamenting what could have been, or worrying about what will be. And I shall eat dessert every single day(if I feel like it).
Thursday, July 16, 2009
New Video on www.prime50plus.co.uk shows that a new study reveals the Power of Tea to boost heart health :
Drinking 3 or more cups of tea a day can help play a role in warding off heart disease and may also boost brain function, a major new scientific investigation has found.
A large-scale independent review of published studies and research on the potential health-benefits effects of tea, commissioned by the Tea Advisory Panel (TAP), discovered drinking black tea (regular tea with or without milk) can help play a part in helping to tackle chronic health conditions. In the literature study, leading independent dietician and member of the Tea Advisory Panel, Dr Carrie Ruxton, reviewed existing scientific literature on black tea – which is the same as regular tea. In this video Dr Ruxton and nutritionist Lynne Garton talk about the findings. For more information about tea go to www.teaadvisorypanel.com
Drinking 3 or more cups of tea a day can help play a role in warding off heart disease and may also boost brain function, a major new scientific investigation has found.
A large-scale independent review of published studies and research on the potential health-benefits effects of tea, commissioned by the Tea Advisory Panel (TAP), discovered drinking black tea (regular tea with or without milk) can help play a part in helping to tackle chronic health conditions. In the literature study, leading independent dietician and member of the Tea Advisory Panel, Dr Carrie Ruxton, reviewed existing scientific literature on black tea – which is the same as regular tea. In this video Dr Ruxton and nutritionist Lynne Garton talk about the findings. For more information about tea go to www.teaadvisorypanel.com
Thursday, July 9, 2009
An Obituary printed in the London Times - not a joke and makes you think
Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He will be remembered as having cultivated such valuable lessons as: Knowing when to come in out of the rain; Why the early bird gets the worm; Life isn't always fair; and maybe it was my fault.
Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge).
His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place. Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.
Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do in disciplining their unruly children.
It declined even further when schools were required to get parental consent to administer sun lotion or an Aspirin to a student; but could not inform parents when a student became pregnant and wanted to have an abortion.
Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.
Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.
Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.
Common Sense was preceded in death, by his parents, Truth and Trust, by his wife, Discretion, by his daughter, Responsibility, and by his son, Reason.
He is survived by his 4 stepbrothers;
I Know My Rights
I Want It Now
Someone Else Is To Blame
I'm A Victim
Not many attended his funeral because so few realized he was gone.
If you still remember him, pass this on. If not, join the majority and do nothing.
Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He will be remembered as having cultivated such valuable lessons as: Knowing when to come in out of the rain; Why the early bird gets the worm; Life isn't always fair; and maybe it was my fault.
Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge).
His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place. Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.
Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do in disciplining their unruly children.
It declined even further when schools were required to get parental consent to administer sun lotion or an Aspirin to a student; but could not inform parents when a student became pregnant and wanted to have an abortion.
Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.
Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.
Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.
Common Sense was preceded in death, by his parents, Truth and Trust, by his wife, Discretion, by his daughter, Responsibility, and by his son, Reason.
He is survived by his 4 stepbrothers;
I Know My Rights
I Want It Now
Someone Else Is To Blame
I'm A Victim
Not many attended his funeral because so few realized he was gone.
If you still remember him, pass this on. If not, join the majority and do nothing.
Wednesday, June 24, 2009
Over 50’s Lifestyle Site Launches New Dating Site
www.prime50plus.co.uk -is fast becoming the UK’s No.1 lifestyle site offering great tips and advice specifically designed and marketed for an older generation. The site offers a unique customer experience and its aim is to help add that little something extra to someones life, Prime50plus quotes:
“We’ve designed this exciting new Website specifically for you and your generation. Baby Boomers who are approaching or over 50, who are already leading successful, fulfilling lives but are now looking for something more.”
Site users arrive onto the home page which gives a brief overview of what the site offers its members. There are seven different tabs you can choose from including Travel and Leisure, Wealth, Health, Shop Window, Career, Friendship and Dating and Property. All the pages link in with the same appealing continuous theme and each tab offers tips, useful website links and relevant products.
The site has a real friendly and welcoming feel to it, and the launch of the Prime50plus dating service adds that extra bit of spice to an already successful site. The Friendship and Dating option has a soft and playful approach, making it more appealing to sign up. There is an option to search for locals in the area so straight away the customer can get a feel as to whether or not the site is right for them.
Paul Kern, director of Prime50plus says “We are delighted to be working with White Label Dating as this exciting new dating service ideally compliments the other premium services being offered to our customers www.dating.prime50plus.co.uk. From the research we have carried out, Social Networking and Dating are key growth areas for the 50 plus market.
Prime50plus is part of Prime Partners -www.primepartners.co.uk
“We’ve designed this exciting new Website specifically for you and your generation. Baby Boomers who are approaching or over 50, who are already leading successful, fulfilling lives but are now looking for something more.”
Site users arrive onto the home page which gives a brief overview of what the site offers its members. There are seven different tabs you can choose from including Travel and Leisure, Wealth, Health, Shop Window, Career, Friendship and Dating and Property. All the pages link in with the same appealing continuous theme and each tab offers tips, useful website links and relevant products.
The site has a real friendly and welcoming feel to it, and the launch of the Prime50plus dating service adds that extra bit of spice to an already successful site. The Friendship and Dating option has a soft and playful approach, making it more appealing to sign up. There is an option to search for locals in the area so straight away the customer can get a feel as to whether or not the site is right for them.
Paul Kern, director of Prime50plus says “We are delighted to be working with White Label Dating as this exciting new dating service ideally compliments the other premium services being offered to our customers www.dating.prime50plus.co.uk. From the research we have carried out, Social Networking and Dating are key growth areas for the 50 plus market.
Prime50plus is part of Prime Partners -www.primepartners.co.uk
Monday, June 8, 2009
Here is an interesting idea in an open letter to the Chancellor of the Exchequer
Dear Mr. Darling,
Please find below my suggestion for fixing Britain 's economy. Instead of giving billions of pounds to banks that will squander the money on lavish parties and unearned bonuses, use the following plan :
There are about 20 million people over 50 in the work force. - Pay them £1 million apiece severance for early retirement with the following stipulations:
1) They MUST retire. Twenty million job openings - Unemployment fixed.
2) They MUST buy a new British CAR. Twenty million cars ordered - Auto Industry fixed.
3) They MUST either buy a house or pay off their mortgage - Housing Crisis fixed.
4) They must send their kids to school / college /university - Crime rate fixed
5) Buy £50 of alcohol / tobacco a week - there's your money back in duty / tax etc
It can't get any easier than that!
P.S. If more money is needed, have all members of parliament pay back their falsely claimed expenses and second home allowances.
Dear Mr. Darling,
Please find below my suggestion for fixing Britain 's economy. Instead of giving billions of pounds to banks that will squander the money on lavish parties and unearned bonuses, use the following plan :
There are about 20 million people over 50 in the work force. - Pay them £1 million apiece severance for early retirement with the following stipulations:
1) They MUST retire. Twenty million job openings - Unemployment fixed.
2) They MUST buy a new British CAR. Twenty million cars ordered - Auto Industry fixed.
3) They MUST either buy a house or pay off their mortgage - Housing Crisis fixed.
4) They must send their kids to school / college /university - Crime rate fixed
5) Buy £50 of alcohol / tobacco a week - there's your money back in duty / tax etc
It can't get any easier than that!
P.S. If more money is needed, have all members of parliament pay back their falsely claimed expenses and second home allowances.
Thursday, April 30, 2009
Latest Update from Prime50plus
Today we were sucessful in identifying some new high profile experts to compose and edit quality content for our new website - www.prime50plus.co.uk
Every day we continue to add new content and useful weblinks
Tuesday, April 28, 2009
Company in the Prime of Life!
Prime50plus started life as a Recruitment Agency in 2002 and has now diversified into an Online Lifestyle business, offering a wealth of information on subjects including Travel and Leisure, Property, Work and Learning, Shopping, Dating and Friendship, Health and Money.
The www.Prime50plus.co.uk site is refreshingly different and offers customers a rewarding experience by presenting useful information in a humorous, interesting and professional manner. Every effort has been made to encourage customer interaction via the "Your Opinion" and forthcoming Forum sections.
Paul Kern - Managing Director of Prime Partners says "We have significant experience in dealing with the issues facing the 50Plus age group and are ideally placed to address the wider requirements of this "well-healed" and discerning community"
The rapidly growing 50plus market in the UK now accounts for 20 million adults (42% of the adult population) and has a cumulative disposable income of over £175 Billion. This equates to 30% more spending power than the under 50's!
Prime50plus is working with the UK's leading experts in the 50Plus market and is confident that this new portal will become the website of choice for UK Baby boomers.
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